I didn’t plan to start a coaching and agency business. My journey began with the ownership of three gyms that collectively generated about $2.6 million in annual revenue. As word spread, people started asking me, “How did you do it?” Since my gyms were managed well, I had time to help a few people and share what worked for me.
What started as an experiment became something I loved. The work was fulfilling, and with profit margins around 90%, it was also incredibly rewarding. This shift to online work gave me a new level of freedom—a lifestyle that suited my love for travel and removed the constraints of a location-based business.
The success didn’t happen by accident. It required a well-structured offer, strategic marketing systems, and a commitment to building lead generation systems that could scale. Here’s the journey that led to generating $7 million online.
My first step was creating an irresistible offer that made people want to get started immediately. Once I had that, I used two powerful platforms—Instagram and Facebook—to reach my ideal audience.
To maintain consistent growth, I focused daily on three core activities: growing my audience, delivering value, and engaging through direct messages. This process was simple but effective.
This direct and consistent communication built trust and led to steady sales.
Starting a podcast was pivotal. I discovered a direct relationship between podcast downloads and revenue growth. Listeners often became high-quality leads who were more likely to convert.